FORMATION OF THE COMPANY’S DIGITAL COMPETITIVE ADVANTAGES

Digital transformation is reshaping the way business companies compete in market. It requires to actively utilize digital technologies form competitive advantages. The article covers main theoretical and practical aspects of formation advantages face uncertainty risk. explores how can create In course study, sources company economy system were identified. sequence new advantages, consisting four stages, has been determined. necessity creating integrated for support company's including a set constantly implemented innovative, investment, marketing, organizational managerial, personnel social events, underlined. focus on information systems, their development, impact performance enterprises. process forming enterprise systematized depending different approaches interpretation competitiveness. technology searching context digitalization generalized. noted that all Company's activities, changes should be made increase number key gain as result are Therefore, based above, today any company, regardless its size industry, wants remain competitive, must integrate strategy into corporate strategy.